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My Process

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I apply Design Councils, Double Diamond method to all of my design and research sprints. I also believe that the design process is non-linear. It is very important to re-iterate and reframe where required. I try to identify the pain points through an interactive approach and find the best possible solution through this process. I have explained my process in detail with examples from my project for each phase below.

Discover

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This phase can take different forms based on how the project starts with a defined problem by a user, or if there is a need to invent a new product/service, or if it’s an existing problem that needs improvement. In this stage, I try to understand the trigger problem using one of the common research methods of user interviews, cultural probes, online surveys, and ethnographic research. The most important part of this phase is to pick the right user research method for the problem that I am trying to solve. The chart below best explains which method I pick to solve a particular issue.

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This is a screenshot from our in-person interviews with an industry expert for my Fox Sports Insert graphics project. We had a fun time learning about insert graphics systems and interacting with Mitch Monson (SVP of Brand Experience at Mirada)

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To get quantitative data I use Google surveys.

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This a screenshot of kids worksheets used for xplo  group project we used a fun process of data collection that contributed to our successful solution.

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The images below are from a project where we were studying panic buying during the pandemic. In an interesting time when it was hard to conduct research, we decided to do the user research through photo studies where we asked the users to send pictures from their grocery shopping experience.

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Define

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In the second phase, I try to sort all the data collected from the discovery phase and narrow down the problem. This is also the stage where most of the time the How Might We question changes. I find myself reiterating the problem based on user research. The common method that I use in this phase is affinity mapping on the Miro board, I use this method because it is easy to collaborate on group projects and it helps me group the findings and spot the patterns easily.

To ensure that everything is covered and addressed in the project I use Research Matrix. The example below is from my MA Final project on creativity and innovation in business.

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Example of Miro board data collection for affinity mapping

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Develop

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After the define phase, I develop solutions. Sometimes it's through the creative matrix, brainstorming, or mind mapping. Once I have a solution finalized, I add details to it by creating detailed User scenarios, low-fidelity wireframes on Figma, and rapid prototyping.

Example of lo-fidelity wireframe sketches

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Deliver

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I choose and develop the solution in the final phase. Once the solution emerges, I detail it and make it a higher-level of prototype sometimes it’s a clickable app or some physical kit that is rendered and detailed out. The most important and fun part of this phase is the user testing, if the user is still confused about the user journey and functions, I solve them and polish the solution. The way I measure if the solution is good or bad is if the user understands the benefits of the presented solution.

The picture on the left is a prototype from the xplo project and the image compilation on the right is from the user testing for the same project.

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